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Package Design

Graphic Design

Package Case Study
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Technical printing techniques benefit Advil's carton

For its new fast-acting Advil® Film Coated Tablets, Pfizer Consumer Healthcare enlisted Clondalkin Pharma & Healthcare, Guaynabo, Puerto Rico, to produce premium packaging that employs technical printing techniques.
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Package Case Study
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'Wholly' natural graphics used for salsa line

Packaging for the Wholly Salsa line of all-natural dips uses photography of enticing, fresh whole ingredients along with Southwestern-inspired color palettes.
Innovative package design dazzles for LIQS rollout.
Package Case Study
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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
Package Case Study
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'Oven Box' design delights Thelma's Treats

Company bakes homemade cookies fresh to order, delivering them in a keepsake folding carton that resembles and opens like an old-fashioned oven.
Feature Article
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Top stories of 2013: Design dominates

In 2013, Packaging World’s online readers were hungry for news on packaging innovation, with nine of the top-10 most-viewed articles focusing on design.
Column/Opinion
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Tips on package design

For this month’s column I’ve elected to share key insights on package design from Bernie Hadley-Beauregard, principal owner of Canadian design firm Brandever, and Laurie Millotte, Brandever’s creative director.
Column/Opinion
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Evolving trends shape packaging mix

From direct printing on bottles to can-to-carton conversions, packaging trends are fascinating to watch.
HELLO PRODUCTS. This photo shows packages of the company’s mouthwash, toothpaste, and breath spray, all introduced in early 2013.
Package Case Study
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'Packaging as art' approach guides Hello Products' oral care line

Suppliers partner to speed ‘seriously friendly' oral care products to market in innovative packaging that employs shapes, colors, and recycled materials.
The 'Liquid Sunshine' look has been returned to Sunkist.
Package Case Study
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A 'Liquid Sunshine' refresh for Sunkist Soda

Dr Pepper Snapple Group aims to engage a fresh young generation with the redesigned graphics for the number one orange soda brand.
Package Case Study
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Portable pouches for chia-seed snack speak of vitality

Bright, energized graphics for a new squeezable, reclosable snack pouch for Mamma Chia Vitality Snacks convey the health-giving properties of the ancient chia seed.
Package Case Study
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Tasteful salad-kit packs are a jewel in the produce aisle

New Ruby Fresh Salad Kits with pomegranate arils are decorated with elegant packaging graphics, appealing to consumers who want a ‘high-end, high-quality variety pack.’
Package Case Study
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Olive snack packs get colorful redesign

Portable stand-up packs for Oloves-brand snack olives get a colorful brand refresh, with contemporary graphics and a lovable olive mascot.
CONVEYING FUN. When consumers hone in on Crayola crayons, they see a cutout that shows a range of crayon colors within their boxes. This clever cutout has been broadened into a “smile” that promises fun for customers.
Feature Article
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Let your packaging be the ultimate brand storyteller

Packaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?
Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Candy packs convey the wild, weird world of WONKA

When brand designers ‘let their imaginations run wild’ when creating the graphics for new WONKA-brand chocolate packs, magic ensues.

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