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Package Design

Graphic Design

Package Case Study
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Salsa label takes on Texas personality

New packaging for Texas-Texas salsa brand includes enhanced Texas personality with iconic cowboy hat and rope on post, irregular label edge, and spot UV finishes.
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Package Case Study
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Pasta sauce label puts ingredients front and center

New packaging for the Victoria premium brand of artisanal pasta sauces lists ingredients on the front of the label to highlight the product’s fresh, all-natural ingredients.
Package Case Study
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Package Case Study
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Spice line extension builds on bold package design

Curry sauce and spice mix maker Green Saffron adds a new range to its portfolio, borrowing and building upon the bold, colloquial graphics used for its debut products.
News
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Kashi formulas or labels likely to change by end of year

The Kellogg Company agrees to drop the terms “all natural” and “nothing artificial” from some Kashi products.
HDPE bottles double as language learning tools.
Package Case Study
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Bottles double as learning tools

In launching a healthful beverage choice for families with children, Drink Blocks LLC of Ladera Ranch, CA, opted for containers that become both a collectible toy and a bilingual learning tool.
Package Case Study
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Bottle true to moonshine's roots

Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.
FRESH & NATURAL. The packaging for Kind Bar’s Peanut Butter Dark Chocolate + Protein bar was designed to deliver the fresh and natural message and allows the product to show through the package.
Feature Article
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High-protein products: The new American superstars

How well do you understand what drives purchase in this competitive category?
Equate Beauty Acne Foaming Wash, a premium Walmart brand, won the Best Pharmaceutical Tube Award. For this tube, MJS worked with Essel Propack America to create a silver foil decoration along with the flexographic printing with hot foil to achieve a special look.
News
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Two pharmaceutical tubes win awards

Tube Council competition awards Equate and Rexall tubes, constructed through a partnership between MJS Packaging and Essel Propack.
Package Case Study
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Technical printing techniques benefit Advil's carton

For its new fast-acting Advil® Film Coated Tablets, Pfizer Consumer Healthcare enlisted Clondalkin Pharma & Healthcare, Guaynabo, Puerto Rico, to produce premium packaging that employs technical printing techniques.
Package Case Study
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'Wholly' natural graphics used for salsa line

Packaging for the Wholly Salsa line of all-natural dips uses photography of enticing, fresh whole ingredients along with Southwestern-inspired color palettes.
Innovative package design dazzles for LIQS rollout.
Package Case Study
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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
Package Case Study
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'Oven Box' design delights Thelma's Treats

Company bakes homemade cookies fresh to order, delivering them in a keepsake folding carton that resembles and opens like an old-fashioned oven.
Feature Article
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Top stories of 2013: Design dominates

In 2013, Packaging World’s online readers were hungry for news on packaging innovation, with nine of the top-10 most-viewed articles focusing on design.
Column/Opinion
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Tips on package design

For this month’s column I’ve elected to share key insights on package design from Bernie Hadley-Beauregard, principal owner of Canadian design firm Brandever, and Laurie Millotte, Brandever’s creative director.

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