Package Design

Graphic Design

CONVEYING FUN. When consumers hone in on Crayola crayons, they see a cutout that shows a range of crayon colors within their boxes. This clever cutout has been broadened into a “smile” that promises fun for customers.
Feature Article
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Let your packaging be the ultimate brand storyteller

Packaging that appeals to consumers’ emotions provides a memorable experience that builds trust and a connection with the consumer. Does your packaging tell a story?
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Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Candy packs convey the wild, weird world of WONKA

When brand designers ‘let their imaginations run wild’ when creating the graphics for new WONKA-brand chocolate packs, magic ensues.
Package Case Study
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Elegant simplicity defines new tea line

A new line of specialty teas introduced to the U.S. market from Israel uses sophisticated graphics that focus on the indulgent and soothing experience of tea drinking.
Package Case Study
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Belt-buckle logo adorns rancher-inspired lemonade

All-natural premium lemonade Dust Cutter celebrates its Jackson Hole, WY, origins with Western-style package graphics. An aluminum bottle provides further differentiation.
Column/Opinion
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Shining some light on UV inks

Here are some considerations for determining whether UV inks should be part of your packaging.
Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Column/Opinion
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Micro beers, macro attitude

If you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.
Packaging for new HONEST Fizz naturally sweetened sodas from Honest Tea uses whimsical product shots and lots of bubbles to convey fun and effervescence while clearly being grounded in the heritage of the parent brand.
Feature Article
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Ten guidelines for effective front-panel design

While there are no hard-and-fast rules in front-panel package design, here are some guidelines to help you define your brand on today’s cluttered retail shelves.
Deities grace these dairy products.
Package Case Study
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Deities grace dairy bottles

Hain Refrigerated Foods, Inc., Woodinville, WA, makers of The Greek Gods® brand, and a leader in the Greek style yogurt category, has introduced a line of The Greek Gods® Kefir Low Fat Cultured Milk.
Package Case Study
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New Danone yogurt pack serves up a slice of summer

Sun-drenched, flavor-bursting graphics differentiate Danone UK’s new limited-edition Activia Summer Specials yogurt line.
Green Toys is a unique brand and stands out as such on the shelf. It reassures but doesn’t overreach.
Feature Article
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Exceed consumer expectations through package design

Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
Vuka energy drinks are sold in Ball's 16-oz Alumi-Tek bottles.
Package Case Study
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Vuka Intelligent Energy drinks energized by aluminum bottles

Ball’s 16-oz Alumi-Tek bottles offer vibrant graphics, reclosability, and recyclability for sophisticated audience.
Equal pink
Package Case Study
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Equal unveils fresh new look

Enhanced logo, packaging and Web site allows consumers to more easily identify the various Equal product boxes by color and type of sweetener.
Column/Opinion
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Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.

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