Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.

Like many others, I was confused when Coca-Cola launched its flagship Coke product in a primarily white and silver polar bear can. To me, the beverage I call “Coke” comes in a can that is red.

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.

Line of 21 essential oil blends uses contemporary package design, with specifically chosen numbers, colors, and finishes to make the science of aromatherapy more approachable.

The brand promise of crisp, natural refreshment is embodied in the package design for Something Natural sparkling water.

Muted colors capture natural spirit of seaweed-based personal care line.