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Package Design

Flexible Packaging

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Crouton pack combines metallizing, 8-color flexo

A copper top isn't just for batteries any more. The shimmering copper effect on the top of Loblaw Brands' President's Choice Sourdough Croutons is created by laying down a transparent yellow ink atop a metallized polyester, says Loblaw director of packaging Brian Farb.
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Materials Product Brief
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Digital printing on demand

Indigo America (Woburn, MA) demonstrated for the first time in the U.S. its new Omnius(TM) One-Shot Color(TM) web-fed press for short-run, on-demand package printing.
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Pouches link looks, functionality

Pouches made of water-soluble film are giving Cincinnati-based Ciba-Geigy a competitive edge in the market for turf management products used by golf course groundskeepers.
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Haircare capsule pack captivates consumers

Petri dishes-the stuff of science class nightmares-aren't usually associated with high-impact consumer packaging. But Tampa, FL-based Vogue Intl.
Feature Article
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Spicing up a line (sidebar)

New flavors for sample packs
The new inner cap for Maybelline lipsticks not packed in blister cards is a thermoforming and trimming achievement. This is espe
Feature Article
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Maybelline 'caps' thermoforming technology

High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
The smooth vertical movement of the stretch wrapper?s film carriage is accomplished, in no small part, by plastic rollers (shown
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Rollers stabilize stretch wrapping

Contoured plastic rollers allow a film carriage to smoothly ascend and descend during stretch wrapping. OEM component helps packagers like Farley Candy wrap loads more efficiently.
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Quantifying packaging volumes in Japan

A 353-page report on on packaging in the Japanese market up to 1994 covers virtually every category of product relating to packaging. It has been published by Japan Packaging Consultants Corp.
The laser-coded roll of printed material unwinds (from left to right) into the first station within the flow wrapper for sealing
Feature Article
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Chewing up market share

New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.
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A wedge up on the competition

Cheesy packaging is not necessarily a bad thing. Just ask Jan Berger, president of Chicago-based Turtle Island, Inc., marketer of Just for Joy(TM) cheese-based gourmet soups.
Materials Product Brief
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Solvent-free coatings

Akrosil (Menasha, WI) has introduced a full line of solvent-free silicone-coated papers, films and polykrafts for p-s markets. Paper products are available in a variety of basis weights.
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Sliced apples get the value-added treatment

Peeled, cored and sliced, fresh Granny Smith apples have joined the growing list of value-added fresh produce items available to consumers at retail.
Materials Product Brief
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Shrink wrap

Transhield shrink wrap from LCM, Inc. (Elkhart, IN) is a nonabrasive, insulating shrink film that can be used on delicate goods or painted products, such as appliances, equipment or vehicles.
Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
Feature Article
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Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
Materials Product Brief
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Strippable lid film

Scotchpak 1504 from 3M (St. Paul, MN) is the first strippable lid film designed specifically for use with PP containers. This patent-pending film has a peel footprint that provides a visible freshness seal.

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