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Package Design

Flexible Packaging

The smooth vertical movement of the stretch wrapper?s film carriage is accomplished, in no small part, by plastic rollers (shown
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Rollers stabilize stretch wrapping

Contoured plastic rollers allow a film carriage to smoothly ascend and descend during stretch wrapping. OEM component helps packagers like Farley Candy wrap loads more efficiently.
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News
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Quantifying packaging volumes in Japan

A 353-page report on on packaging in the Japanese market up to 1994 covers virtually every category of product relating to packaging. It has been published by Japan Packaging Consultants Corp.
The laser-coded roll of printed material unwinds (from left to right) into the first station within the flow wrapper for sealing
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Chewing up market share

New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.
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A wedge up on the competition

Cheesy packaging is not necessarily a bad thing. Just ask Jan Berger, president of Chicago-based Turtle Island, Inc., marketer of Just for Joy(TM) cheese-based gourmet soups.
Materials Product Brief
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Solvent-free coatings

Akrosil (Menasha, WI) has introduced a full line of solvent-free silicone-coated papers, films and polykrafts for p-s markets. Paper products are available in a variety of basis weights.
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Sliced apples get the value-added treatment

Peeled, cored and sliced, fresh Granny Smith apples have joined the growing list of value-added fresh produce items available to consumers at retail.
Materials Product Brief
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Shrink wrap

Transhield shrink wrap from LCM, Inc. (Elkhart, IN) is a nonabrasive, insulating shrink film that can be used on delicate goods or painted products, such as appliances, equipment or vehicles.
Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
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Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
Materials Product Brief
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Strippable lid film

Scotchpak 1504 from 3M (St. Paul, MN) is the first strippable lid film designed specifically for use with PP containers. This patent-pending film has a peel footprint that provides a visible freshness seal.
A 3? sidewall at the leading edge of the package becomes the base on which the package stands
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Pasta/produce combo gets tf/f/s treatment

Salinas produce marketer Tanimura & Antle thermoforms its own trays for the Broccoli Time combo pack. Will consumers get used to seeing such full meals in the refrigerated produce section?
Materials Product Brief
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Shrink bag

The PromoBag shrink bag from Robbie Mfg. (Lenexa, KS) benefits fresh meat and food processors. Uses polyolefin anti-fog film for food applications, or a variety of other shrink films for nonfood applications.
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Shrink wrappers energize vitamin maker

California-based Pharmavite's shrink wrappers with customized infeeds boost speed and reduce changeover time for bundled multipacks of bottled vitamins and food supplements.
Chart 3
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Part 2How purchasing copes with higher prices

Last month, PW's exclusive survey showed which packaging materials have shown increased prices and their effects on purchasing. In Part Two, purchasers explain the negative effects these prices have on product prices, and even on product sales.
Process technicians David Greene and David Craft (above) observe the control console of the 10-station gravure press. The printe
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Brach's bags a winner with nine-color candy graphics

A 10-station gravure press lets Morrill Press print in nine colors, then laminate that structure to a sealant layer in-line on a single pass for Brach & Brock Confections' chocolate-covered raisins.
At Bandini, once a load is positioned on the turntable of the stretch wrapper (top), the top sheet is pulled out in the film fra
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Keeping dirt clean

Bags of premium nursery soils don't sell well when they're dirty or faded. Bandini Fertilizer moves to automatic wrapping of pallet loads with a cover to keep bags-and company image-clean.

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