There is no one right approach, but our cross-functional experts agree that any attempt requires homework and the need to extend a branding strategy rather than replace it.
Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.
A new study tracks case-ready packaging trends in the fresh meat case, but will a reversal in Wal-Mart’s meat-packaging strategy set these statistics on a new course?
Christian Keator is area manager-packaging engineering at BIC USA. He describes here how BIC is dealing with today’s new emphasis on sustainable packaging. As it turns out, sustainability has always been a corporate objective at BIC.
Packaging Graphics has entered into a licensing agreement with MeadWestvaco to use its Natralock technology to manufacture and market theft-deterrent packaging products.
Winners of the Flexible Packaging Assn.’s 2004 Flexible Packaging Achievement Awards demonstrate the impact of technology on the form and function of flexible packaging.
Winners of FPA’s Printing Achievement awards were noted for advances in CTP technology, VOC-free inks, display impact, ‘nuanced color tones’ via gravure printing, and complex distortion printing capabilities.
Four FPA winners in the Packaging Excellence category are zippered pouches. A produce pack, a coffee carafe, and a shrink-sleeve label round out the category.
FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.