Microsoft is synonymous with product innovation. Now the company is innovating through packaging as well by integrating product development with package development. A great recent example is the December 2010 introduction of the Arc Touch Mouse.
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In the crowded bacon aisle, Plumrose Foods found a way to add value to its 24-oz Plumrose Hearty Country Style Thicked-Sliced Bacon through packaging, while also meeting a senior management directive to reduce energy and package material usage.