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Package Design

Rigid Containers

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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.
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Cameras hit the vending circuit

Want to buy a one-time-use camera or a roll of film from a vending machine? Now you can, thanks to e-Vend.net of Kennett Square, PA. Packaging plays a key role.
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Distributors show off creativity

A total of 21 packages in seven categories were honored with awards in the annual NACD competition. Winners in the food category are products of precise engineering.
The late Harry Karreman (center) is flanked by son Kevin (right) and by Jeff Hincks, both of whom helped Harry start up and grow
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A late Father's Day tribute

This is being written in the weeks before Father’s Day—another Hallmark (profit) moment. Although I’m anything but fond of these “created” holidays, this year’s event coincides with one of the more interesting interviews I’ve conducted recently.
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
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PET bottle catches a wave

This spring, Ocean Spray Cranberries, Inc., Lakeville-Middleboro, MA, has begun nationwide distribution of its complete line of juices and juice drinks in a new flagship 64-oz Ocean Spray polyethylene terephthalate bottle. A unique brand-recognizable grip top incorporates the company logo and name molded into the bell of the bottle.
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
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Switch to PET brings icy look

United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
Wheeled dollies (top) of reusable plastic crates filled with chilled foods are rolled through portal readers at the Tibbett & Br
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UK firms are out to shorten time to market

Sainsbury’s will soon implement a sophisticated RFID tag system to better manage its chilled foods distribution, while ICI Paints evaluates digital asset management.

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