Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»

Package Design

Rigid Containers

Package Case Study
|

Labels help launch new bottled water

Tipsy® Water, a British natural spring water brand, has launched an innovative range of natural spring waters with an alcoholic flavor in a decorative shrink-sleeve branding solution.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Materials Product Brief
|

Cascades: Mushroom container reduces environmental footprint

Made of low-density PETE (LDPETE), Cascades’ Ultratill mushroom container contains 80% recycled post-consumer material, is said to be lighter than comparable containers, and provides a 62% reduction in the CO2 emissions produced during its life cycle compared to traditional mushroom containers made of HIPS.
User-friendly grip for new range of fertilizers.
Package Case Study
|

Fresh packaging for trusted products

A new series of bottles features a special base design for ASB Greenworld‘s concentrated fertilizers.
Easy-open feature distinguishes the sardines pack.
Package Case Study
|

King Oscar finds a new opening for its mackerel can

Leading Norwegian seafood firm King Oscar has enhanced its popularity by adding an advanced opening solution to its relaunched mackerel can.
Package Case Study
|

Brazilian beer launched in lightest can in South America

NewAge Bebidas introduces its Germânia 55 beer brand in an aluminum bottle can that is lightweight, shatterproof, and infinitely recyclable.
Package Case Study
|

'Elixirs' launch in textured cans

New Lotus Botanical Elixirs adaptogenic beverages use aluminum cans with tactile printing that offsets the reflective, bright colors of the can design.
Package Case Study
|

Hummus & chip snack pack served up in a can

Tribe Mediterranean Foods introduces a new snack combination of hummus and pita chips packaged in a composite can designed for convenient, on-the-go consumption.
Package Case Study
|

No-fuss wine in a can for everyday consumption

Great tasting, affordable wine, without pretension: that’s what winemaker Ryan Harms set out to create when he founded Union Wine Co. in Tualatin, OR, in 2005.
Commemorative Coke bottle.
Package Case Study
|

Special shaped aluminum bottle marks a special year for Scotland

Uniting all of Scotland this year was the universal admiration of a special Diet Coke bottle to commemorate Homecoming Scotland 2014.
New Eufora Smooth'n collection
Package Case Study
|

Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.
Skincare kit package delivers differentiation
Package Case Study
|

Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
Th Diamond effect bottle for Harrogate Water Brands.
Package Case Study
|

Diamond bottle for Harrogate

A new “Diamond” glass bottle for Harrogate Water Brands, independent owner of Harrogate Spring Water and charity water brand Thirsty Planet, is part of the brand’s new campaign to further reinforce its position as the No.1 premium British spring water.
Package Case Study
|

Absolut bottle celebrates Andy Warhol

Absolut bottles Andy Warhol’s creativity with a limited-edition design that replicates the artist’s original Warhol Absolut painting from 1986.
Package Case Study
|

Single-serve wine packaging stacks up

Created for women who appreciate style, a new wine brand from TV personality Giuliana Rancic employs the stacked-wine package concept for by-the-glass consumption.
Package Case Study
|

Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.