Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.
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Its closure and container are stock items, and the label doesn't exactly stretch the envelope either. But the new paint package introduced last October by Colorations, Inc., has done wonders for sales.
To give consumers a sealed and reclosable bag, candy and snack maker Golden Stream adds new compact zipper applicator onto an existing form/fill/seal line. Savings vs preapplied bags and an option to run nonzipper webs keeps company as flexible as its packaging.
The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.
The top award in container distributors competition was won by a coextruded drug bottle that keeps out light and moisture. Other winners display distributor prowess in technology, decorating and sourcing of components that meet packager needs.
Producing potting soil in a package for food stores remains a challenge for The Scotts Company. A flat-bottomed 10-qt bag, printed in nine colors, is the company's first salvo. Traditional markets love it so far.
BWI Inex (Clearwater, FL) has introduced the VI Scan Family of vision inspection equipment for pharmaceutical packaging. Inspects empty vials, crimped closures, liquid-filled vials, lyophilized cake, and date- and lot-coded labels.
The Virtual Hinge Closure from VH Technologies (New York, NY) can help users comply with recommended dosages of their prescription drugs. It combines a cap with molded numbers that indicate day or dosage amount with a patented hinge that must rotate to the next number to reclose.