Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.
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Its closure and container are stock items, and the label doesn't exactly stretch the envelope either. But the new paint package introduced last October by Colorations, Inc., has done wonders for sales.
The Model Y221 capping machine from Alcoa Closure Systems (Indianapolis, IN) is a high-speed, hot-fill plastic closure applicator. Suitable for products bottled in steam-filled, high temperature conditions, such as juice.
A multimillion-dollar five-year contract was signed last month by Mobil Corp., Fairfax, VA, that gives Continental Plastic Containers (Norwalk, CT) an unusual management responsibility for Mobil's plastic packaging for motor oils.
To give consumers a sealed and reclosable bag, candy and snack maker Golden Stream adds new compact zipper applicator onto an existing form/fill/seal line. Savings vs preapplied bags and an option to run nonzipper webs keeps company as flexible as its packaging.
The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.