Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Custom cartoners accommodate new margarine

When Unilever was preparing to launch its new Becel pro.active margarine products in plastic tubs, the Rotterdam, Holland and London, England-based global food company wanted a cartoning system that could combine automatic infeeding of the margarine containers with information booklet insertion and sleeve cartoning, at speeds of at least 220 packs/min.
Print Reprint
     

Unilever spokesman Richard van der Eijk notes “Pro.active is an innovative product with the benefit of reducing blood cholesterol levels. In order to explain to the prospective buyer the product’s characteristics and benefits more printing surface was needed on the package. The addition of a carton sleeve and a booklet allows much better communication with consumers.”

Unilever evaluated its equipment supplier/engineering options and awarded the cartoning system contract to Kliklok-Woodman. Kliklok-Woodman built three complete packaging systems for installation at three different Unilever plants in Europe. The lines include Servo IPTUs (Intelligent Product Transfer Units) that feed the filled membrane-sealed lidded margarine tubs into specially designed conveyor systems enabling accurate placement of informational booklets into the indented tub lids. The servo-driven booklet feeder is integrated into the infeed conveyor of KW’s Prima end-load cartoner which was customized to conform to the mechanical and electrical specifications of the application.

The margarine tubs then proceed to a sleeving station for application of a special five-crease open-end carton sleeve. KW’s rotary feeder erects the carton sleeves shapes them for easy tub entry then locks the tub in place as the sleeve is secured around the tub.

Unilever project manager Marc Olhoff comments “This was a real international project that required a creative technical solution to suit our project objectives. Kliklok-Woodman delivered.”

—Judy Rice

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.