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Current issue: July 2014

Controls Product Brief
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AutomationDirect: Ultrasonic proximity sensors

AutomationDirect’s new UK6 series 18mm ultrasonic sensors are now available with shorter bodies for easier mounting in tight spaces.
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Controls Product Brief
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Beckhoff: Servo terminal supports One Cable Technology

Combining power and feedback signals into one streamlined cable, Beckhoff’s EL7201-0010 servo terminal supports One Cable Technology (OCT), which reduces material and servo costs in servo systems.
Controls Product Brief
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Balluff: Miniature metal inductive sensor

Designed for harsh environments and extreme applications, Balluff’s BES R04 block sensor is a small, low-profile metal-housed inductive sensor that also features a ceramic sensing face making it suitable for applications with weld spatter, metal debris, and vibration.
Controls Product Brief
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Wago: Terminal blocks with pushbuttons

Suitable for PCB-based LED lighting and industrial electronics, Wago’s 2061 Series SMD PCB Terminal Blocks with Pushbuttons provide connection for incoming power to an LED driver, or for higher power LED modules, and accommodates a broad range of conductors.
MULTIFACETED REDESIGN.  The new clamshell package for Hypertherm’s consumables offers a more compact footprint, with 20% less material, and a more consistent, cleaner brand appearance on shelf.
Package Case Study
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Holistic thinking guides clamshell redesign

Hypertherm redesigns packaging for 220 SKUs of metal-cutting consumables for a more environmentally friendly clamshell that protects against product counterfeiting.
Machine Case Study
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Table maker speeds delivery with on-demand box making

Part of MityLite’s supply chain transformation, a new custom case-making system reduces material inventory, improves efficiencies, and shortens delivery lead times.
Package Case Study
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Design translates modern curry 'taste explosion'

New packaging for the Little Turban line of curry sauces takes a modern twist on traditional Indian patterns and lets the vibrant, flavorful product take center stage.
Package Case Study
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Column/Opinion
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Crucial things you may be overlooking in expanding your brand globally

Over the last 20 years, the economic landscape for companies producing fast-moving consumer goods has changed dramatically.

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