Article |

Coors ropes in new glass bottle

On the heels of Coors Brewing's success last year with its unique glass Bat Bottle (see Packaging World, May '96, p. 8), the company has come up with another cus-tom glass creation, the so-called Ropin' Bottle.

Designed to look like a lariat lassoed around a bottle the 12-oz longneck has a braided rope design molded into the glass from the bottle's neck to its base. Supplied by Anchor Glass (Tampa FL) the bottle "celebrates the brand's Western roots equities and mystique" according to Bob Haimes Original Coors brand director. It's distributed in a paperboard six-pack basket carrier from Graphic Packaging (Wayne PA) that's die-cut at the top in a wave pattern printed with the braided rope graphics. Available nationwide in March and April for on- and off-premise accounts the package retails for the same price as regular Original Coors according to the company. Meanwhile the Bat Bottle is back too in a special "signature" version that contains signatures of one of three baseball greats Reggie Jackson Willie Mays or Ernie Banks. Anchor Glass Phone: 813/884-0000.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.