Article | September 30, 1997

Retailer packaging report

Placon (Madison, WI) has issued a report that highlights ingredients needed for successful store-performance packaging and common obstacles to success on the retail shelf.

"What Retailers Want Branded Product Manufacturers to Know About Packaging" compiles interviews from more than 130 store managers buyers and distribution managers representing home center chains office super stores automotive aftermarket chains drugstore chains and mass merchandisers.

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»Placon

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