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Georgia-Pacific Corp.: Bleached paperboard

Georgia-Pacific (Atlanta, GA) is launching a new marketing strategy called Signature Solutions™ in its bleached-board business unit. The new strategy seeks to capitalize on the unit’s bleached board production capacity by establishing a branding platform for all bleached paperboard products produced by Georgia-Pacific.
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It conveys the value the company places on offering personal service and customer-focused products and services.

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