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Article | December 31, 2002
Georgia-Pacific Corp.: Bleached paperboard
Georgia-Pacific (Atlanta, GA) is launching a new marketing strategy called Signature Solutions™ in its bleached-board business unit. The new strategy seeks to capitalize on the unit’s bleached board production capacity by establishing a branding platform for all bleached paperboard products produced by Georgia-Pacific.
It conveys the value the company places on offering personal service and customer-focused products and services.
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