A global consumer products company wants to test 100ꯠ units of a new product in regional distribution before deciding whether to roll out the product nationally and invest in the tooling and equipment to take packaging production in-house.
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In 2004, the North American market for plastic packaging in healthcare applications was estimated at 2.5 billion lb. By 2009, the figure is projected to top 3.2 billion lb, according to a report from Business Communications Co. Inc.
It’s the real-dollar value–sometimes as large as the direct costs themselves–that a company saves when leveraging a contract packager. The benefits, although seldom tracked, fall directly to the bottom line.