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Article | August 5, 2009
HBA Global Expo to introduce Private Label/Contract Manufacturing Pavilion
Consumers are paying closer attention to price, and 45% of companies in the health and beauty segment are looking for resources in private label and also in contract packaging and manufacturing.
HBA Global Expo is responding to those needs by introducing a Private Label/Contract Manufacturing Pavilion at this year’s show, which will be Sept. 15-17 at the Jacob K. Javits Convention Center in New York City. The pavilion will highlight the 17th annual HBA trade show and educational conference targeting the personal care, fragrance, wellness, and cosmetic industries. Nearly 750 exhibitors and educational partners will be associated with this year’s show. The Private Label/Contract Manufacturing Pavilion will feature innovations from private-label, contract packaging, and contract manufacturing firms from around the world. Attendees will receive current information on how to position private-label brands and also gain market share. An all-day conference track will complement the pavilion. Speakers will discuss topics related to private-label business development and growth opportunities in the market. Additional sessions will cover packaging innovation, advanced formulations, branding strategies, and best practices for working with private-label suppliers to maximize results. “Meeting more companies in the private-label development market was ranked highly on last year’s attendees’ wish list for this year’s event,” says Jill Birkett, HBA Global Expo event director. Horst Rechelbacher, CEO and founder of Intelligent Nutrients and Aveda, will deliver this year’s keynote address. His topic will be “Nutritional Chemistry Made with 100% Certified Organic Ingredients.” For registration, show, and exhibitor information, visit www.hbaexpo.com.
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