Article |

A dissenting viewpoint

Any packaging method has its skeptics, and that holds true for Last Moment of Differentiation.
Print
     

Some packagers aren’t convinced of the rosy economic picture that supporters paint for LMD.

One of them is John Mazelin, vice president of marketing and sales at the Concept Packaging Group (www.concept-pkg.com), Georgetown, KY. Mazelin, who is president of the Contract Packaging Association (www.contractpackaging.org), questions whether LMD would be suitable for packaging projects beyond grouping products, such as paper cups, into varied packages.

“It presumes a generic item is used for a promotion, as opposed to a unique item,” Mazelin says. He urges product manufacturers to thoroughly investigate where and how LMD could work successfully their products.

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.