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Package Design

Rigid Containers

AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
Package Case Study
| August 6, 2012

The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.
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Xcel Milk is packaged in an injection/stretch blow-molded bottle made from rPET.
Package Case Study
| July 26, 2012

Milk-based drink for post-exercise recovery flexes rPET muscles

High-quality post-exercise recovery drink launches in the U.K. in a unique, sporty 500-mL bottle made from rPET.
Materials Product Brief
| July 16, 2012

Direct-fill deli platter

Clear Lam’s innovative direct-fill, high-barrier deli platter reduces processing steps by eliminating the need to prepackage individual food components in bags, loading food items directly into the cavities of the deli platter.
Materials Product Brief
| July 13, 2012

Specialty beverage cans

Rexam has added two specialty cans to its line: a 12-oz. SLEEK can and a 16-oz. size can.
Materials Product Brief
| July 13, 2012

PET preform, closure

SIPA and Sacmi have combined their skills to create S.U.P.E.R., a preform neck finish combined with lightweighted caps that solves several problems associated with the combination of PET preforms and closures that provides advantages for processors and end-users alike.
Package Case Study
| July 11, 2012

Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
Column/Opinion
| July 4, 2012

Commentary on MillerCoors punch-top can

MillerCoors still is in the roll-out of its punch-top can campaign, the success of which will be determined by whether consumers are willing to roll with the punches.
Vemma Verve
Package Case Study
| July 3, 2012

Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Resealable aluminum is quick-chilling and helps a good cause.
Package Case Study
| July 3, 2012

Root beer in aluminum pint bottle

For premier craft brewer Oskar Blues Brewery of Lyons, CO, combining their home-brewed root beer with a convenient, quick-chilling, resealable aluminum bottle benefited not only Oskar Blues and its customers but also the family of Brian Stiff.
Package Case Study
| July 3, 2012

Tropicana's bold shift to PET

Project "Inspiration" takes Tropicana Pure Premium into four new PET bottles, including two handled containers made with a new EBM grade that’s approved for recycling.
TOUGHER TAMPER PROOFING. The screen-printed bottles are manually topped off with cork stoppers and shrink film neck capsules (left) that replaces the previous, vertical paper TE banding.
Package Case Study
| June 11, 2012

Raising spirits' packaging profile

Uniquely shaped bottles, screen-printed graphics, stopper corks, and shrink-sleeve neck capsules give Death's Door gin, vodka, and white whisky lively shelf appeal.
Package Case Study
| June 8, 2012

Kraft cooks up another quick-prep meal kit

Capitalizing on its salad dressing expertise, Kraft creates a kit of bottled sauce and dressing that, when added to chicken and salad, results in a quick, six-serving meal.
Snapware had been using preprinted inserts, placed inside the containers (at right), as the primary means of branding its products. In June 2010, it switched to an automated labeling system that applies p-s labels to the side of the containers (at left).
Package Case Study
| June 1, 2012

Snapware puts a lid on label variability

Using a single supplier for new labels and automated labeling equipment allows plastic storage container supplier to maximize efficiency and enhance product quality.
Miller PTC pour
Package Case Study
| May 24, 2012

Miller scores sales with Punch Top Can

Miller Lite and Miller Genuine Draft cans are scored with a secondary tab that invites beer drinkers to have fun opening it, then enjoy a smoother pour.
Materials Product Brief
| May 21, 2012

Gabletop carton with curvy shape

Designed for premium milk and juice, Tetra Pak’s Tetra Rex Pearl gabletop carton is a curved, droplet-shaped keyline container that provides an impactful side profile for improved branding possibilities.

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