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Package Design

Rigid Containers

Package Case Study
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Vitamin gumballs bounce into new canister

Bloomfield, CT-based Amerifit Nutrition released its Vitaball Vitamin Gumball product to the warehouse club market.
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Package Case Study
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Everything but the brush!

Sherwin-Williams’ Dutch Boy Dirt Fighter paints are debuting in an extravagant four-piece square plastic container.
Package Case Study
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
Package Case Study
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Winston debuts 'flask' pack

An injection-molded “flask” of polypropylene is the revolutionary new container for Winston’s new blends, Rich and Light from R. J. Reynolds Tobacco, Winston-Salem, NC.
Package Case Study
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
News
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BATF and alcohol packaging

Some experts believe that government regulation may stifle innovative packages or new packaging materials for alcoholic beverages. Unlike most food products, regulations for these products go beyond ensuring food safety.
Package Case Study
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Hot cocoa mixes up a four-pack

Coco Caffe Gourmet Hot Cocoa beverage mixes from Cobblestone Kitchens, Mississauga, Ontario, Canada, warmed up to store shelves last fall in a new 6.25-oz composite canister.
Feature Article
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Putting the top down

Consumer Product Safety Commission dictates child-resistant closures for many household and personal care products, but grants some exemptions for aerosols and pumps.
Package Case Study
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Abita tests pasteurizable beer in PET

Abita Brewery next year plans to commercialize beer in a one-way multilayer plastic bottle that’s pasteurizable. Until now, the plastic bottles typically used for beer didn’t have sufficient thermal resistance to withstand pasteurization, so brewers choosing to use plastic have had to rely on some form of cold filtering or flash pasteurization. But the availability of this new tunnel-pasteurizable bottle could make one-way plastic beer bottles a viable option for a lot more brewers. Abita Brewery, based in Abita Springs, LA, is a regional craft brewer.
Package Case Study
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Delivering for dairy (sidebar)

Custom bottle helps launch Oberweis Dairy into single-serve milks
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Package Case Study
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PET developments refresh beverage and dairy applications

AriZona Beverages moves into a hot-filled PET longneck bottle, PET helps launch a carbonated dairy drink, PET/nylon/PET resists carbonation loss for Perrier’s new bottle, and an additive extends shelf life for the first PET-bottled milk in the U.K.
Package Case Study
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Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
Package Case Study
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
Package Case Study
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Welch's opts for multilayer PP, easy-spread cap

Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.

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