In June 2008, Sunny Delight Beverage Co., Cincinnati, OH, introduced a new line of nutritious fruit smoothies called FruitSimple in 40-oz, custom-curved PET bottles supplied by Graham Packaging (www.grahampackaging.com).

Nutrex Research of Oviedo, FL, manufactures a line of encapsulated liquid anabolic workout formulas and fat burners that it markets on-line and through GNC, Vitamin Shoppe, Vitamin World, and other health food stores.

Ten-color gravure print gives PVC shrink labels impact.

In mid-March 2007, Caldwell, NJ-based marketing and distribution company The Stratis Group joined forces with Brooklyn, NY contract manufacturer Victoria Packaging to launch a health supplement called "Hilo Gold Noni Juice" in health food outlets in Florida, Georgia, Tennessee, New Jersey, New York, and Connecticut.

Brown Cow Farm, Antioch, CA, a member of the Londonderry, NH-based Stonyfield Farm family, has adopted shrink labels supplied by Seal-It, Inc. (www.sealitinc.com) for its new low-fat yogurt smoothies.

Full-body shrink labels have transformed dairy packaging, and the Galliker Dairy Co., Johnstown, PA, is using the tactic to introduce Shake, its new dairy-based beverage.

Newly revised graphics now decorate Smith Dairy's 30- and 11-oz bottles of premium and low-fat Moovers-brand eggnog. Both products from the Orrville, OH-based dairy are ultra-pasteurized to offer 120-day shelf life. The refrigerated products reached store shelves in mid-October.

Twin Laboratories, Ronkonkoma, NY, deploys a custom blow-molded bottle from Berlin Packaging for both its ultrafueL and Xtreme product lines. Each beverage is dressed with gravure-printed 2-mil polyvinyl chloride shrink-sleeve labels from Seal-It.

Custom bottle helps launch Oberweis Dairy into single-serve milks

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.