With all the talk about the Wal-Mart Sustainability Scorecard changing
the industry, it is easy to overlook the fact that numerous
organizations have engaged in sustainable efforts for many years. At
these companies, the push for corporate social responsibility and
greater sustainability comes directly from senior management as well as
from employees themselves. Sustainable packaging is the extension of
corporate values at these companies.
In January 2007, Creative Juices, Inc., Beverly, MA, introduced “Mixerz”—a new line of fresh-tasting, all-natural cocktail mixers for home bartenders, packaged in distinctive, sleek, 750-mL glass bottles custom-designed by TricorBraun .
In July 2006, FEMSA Cerveza, Mexico City, Mexico, introduced “Soul Citric,” a flavored malt beverage (FMB) with citric extracts, through its “OXXO” convenience store chain. Following that successful launch, the product was rolled into large supermarket chains throughout Mexico in January 2007.
In mid-March 2007, Caldwell, NJ-based marketing and distribution company The Stratis Group joined forces with Brooklyn, NY contract manufacturer Victoria Packaging to launch a health supplement called "Hilo Gold Noni Juice" in health food outlets in Florida, Georgia, Tennessee, New Jersey, New York, and Connecticut.
Tumi, Inc., New York City, has chosen O.Berk Co. (www.oberk.com) to provide the PET bottles for its newest product, the Carry-On Essentials Kit, for airline passengers. It is a response to the Transportation and Security Administration’s latest restrictions on what passengers can take with them aboard airplanes.
Ecstasy was more than what CEO Patrick Aroff of Encore Brands, Santa Monica, CA, expected. For one thing, the packaging for what Aroff calls “the first premium enhanced spirit” changed course dramatically ahead of its launch in late 2006.
Four Seasons Produce Inc., Ephrata, PA, one of the largest independent produce wholesalers in the United States, began using compostable produce trays made of palm fiber from Earthcycle Packaging (www.earthcycle.com) for its entire organic packaging program. The repackaging was officially launched on Earth Day, April 22. Palm fiber trays compost in less than 90 days.
Crepe Cuisine, Penzance, Cornwall, England, a manufacturer of bakery goods for supermarkets, caterers, and wholesalers throughout the UK, has installed a new combination metal detection/checkweighing system from Avery Weigh-Tronix Canada (www.averyweigh-tronix.ca).
Madison, WI-based Oscar Mayer, a unit of Kraft Foods, has teamed up with Graphic Packaging International, Inc. (www.graphicpkg.com) to launch Oscar Mayer Deli Creations refrigerated, modified atmosphere-packaged sandwiches in GPI QuiltWave™ microwave receptor trays.
In February 2007, San Antonio Farms, San Antonio, TX, began club-store marketing of double-packs of salsas in 48-oz-volume, six-layer PP/EVOH barrier jugs with .015” wall thickness and 82-g empty-bottle weight. Shelf life of the bottled salsa is 12 months. Average retail price of the salsa twin-packs is between $5.00 and $6.00.
In February and March 2007, Anheuser-Busch Companies, Inc., St. Louis, MO, rolled out Michelob Lager and Michelob Light in redesigned, easy-grip, teardrop-contoured bottles, based on the original package design launched in 1961.
Fledgling wild salmon product manufacturing company Alaska Spirit LLC, Kodiak, AK, with assistance from the University of Alaska Fisheries Industrial Technology Center pilot plant, has developed Kodiak SOLSTIX™ wild salmon jerky, vacuum-packed in multi-layer film. Designed as “pocket protein” for hikers, climbers, other sports enthusiasts, and vending machine sales, the product currently is being marketed to several small regional retail outlets. It’s packaged in 0.7-oz (2” x 6” package dimensions), three-count jerky stick packs. Average retail price is $1.99 per package.
The dog food package for Nestlé Beneful Prepared Meals was selected the winner in the inaugural Pack Expo Selects™ program by packaging professionals attending last November’s Pack Expo Intl., which is sponsored by the Packaging Machinery Manufacturers Institute (www.pmmi.org).
Two robotic cells may be the main attraction on this Canadian beverage maker’s new line. But home-grown packaging solutions, especially in pouch-filling, are also crucial. To view the first in a series of videos on this packaging line, please click here.