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Package Case Study
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Five ideas for sustainable design

There is no one right approach, but our cross-functional experts agree that any attempt requires homework and the need to extend a branding strategy rather than replace it.
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Lamb stays fresher longer with EU import

Superior Farms, Davis, CA, has made news again with its innovative packaging for lamb.
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Jordans gains expertise in biopolymers

In 2007, Jordans, a leading cereal products company in the United Kingdom, announced the development of a new biodegradable bag for its organic products—a bag that is fully compostable in garden compost bins.
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Company makes a 'bee' line for flexible honey packing

Honey producer Golden Heritage Foods adds a full bottling line for Bee Movie-themed bottle. The versatile line accommodates container sizes from 2 oz to 1 gal.
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Artegraft switches to copolyester for vascular graft tubes

Company transitions from cylindrical glass culture tubes for its collagen vascular grafts to a copolyester-based tube with a flat side, helping to prevent breakage and save money.
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Low-cal sweetener in high-class packaging

Tate & Lyle Canada Ltd., a wholly owned subsidiary of Tate & Lyle PLC, London, England, is marketing “Redpath Half”—a new sweetener with half the calories of sugar—packaged in Linearpak® nonround, wide-mouth, paperboard/foil composite cans from Sonoco (www.sonoco.com).
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Low-cal sweetener in high-class packaging

Tate & Lyle has introduced its new Redpath Half sweetener in a barrier paperboard/foil canister.
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Turkey strips stand out in market debut

When Carolina Turkey Co., Mt. Olive, NC, was planning the launch of its new “Just Perfect” premium brand frozen cooked turkey strips, the company wanted distinctive, consumer-convenient packaging to complement the distinctive product.
As the top and bottom web materials feed into the system, a packaging operator places a book on the bottom rigid board web.
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'Book-smart' system doubles productivity

Book seller cuts labor requirements, shipping costs, and lost-in-mail rates with new shipper packaging system.
Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.
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Switch to jars invigorates veggie brand

Steel price hikes in late 2004 motivated Ole’, a leading vegetable packer headquartered in Morrinhos, Goias, Brazil, to evaluate other packaging options besides steel cans. T
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A-B launches aluminum Bud bottles

Anheuser-Busch Cos., Inc., St. Louis, MO, is serving up 16-oz aluminum bottles of Budweiser beer to national markets.
Typically one of the two side-by-side SpeedyPacker systems is used at a time. But if volumes dictate, two can be used simultaneo
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Void-fill foam brings benefits

Premium-quality hand tools packed in corrugated shippers have never had it so good since roll-fed paper dunnage was replaced by void-fill foam.
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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.
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Software saves glassmaker's time

The Glass Group Inc. uses software to analyze and organize its protective packaging options for 9귔 different configurations.
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Package Case Study
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.