Microsoft is synonymous with product innovation. Now the company is innovating through packaging as well by integrating product development with package development. A great recent example is the December 2010 introduction of the Arc Touch Mouse.
Child-resistance, senior friendliness, patient compliance, product protection, brand differentiation, and the ability to run on existing blister packaging equipment are the key benefits that earned a DuPont Silver Award for Shellpak™ from MeadWestvaco Healthcare Packaging.
A premium, coated-one-side paperboard material is helping Swiss company Chocolat Frey AG achieve the distinctive, prestigious look it sought for its Superior, Swiss Delice Supreme, and Tastefully Yours private-label chocolate bars.
When Bristol-Myers Squibb was ready to introduce a “melt-in-your-mouth” formulation of its popular Excedrin headache medication, it sought a cure for the common marketing dilemma of standing out at retail.
A beverage carrier used by High Falls Brewing Co., Inc., and a paperboard medical device created for Thayer Medical, Inc., won the two top awards in the 60th National Paperboard Packaging Competition of the Paperboard Packaging Council (Alexandria, VA).