CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
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Color consistency is key in gum rebranding

Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe’s gum brands, ensuring color consistency across 11 countries and 700 SKUs.
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Holistic design

Libby Perszyk Kathman (LPK), in partnership with Procter & Gamble’s Bounty brand, created a holistic branding program for a new mid-tier Bounty Paper Towel brand called Bounty Basic.
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Award-winning design

Libby Perszyk Kathman recently won an award given by the London International Advertising Award (LIAA) committee for its work on RCA’s Ultimate Performance Cables.
The label uses images of old-world Italian goodness to market a new pasta sauce to young people who desire authentic Italian tas
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Selling flavor without the wait

New product and the right label extend Tuttorosso to a time-pressed younger generation.
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P&G brews Home Café system

Consumers of Procter & Gamble’s well-known Folgers and Millstone coffees will soon be able to purchase single-cup varieties in tapered bags that stand on their flat bottoms.
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Redesign pays off

Intuit’s 2004 QuickBooks® financial software packaging recently received a facelift from design firm Libby Perszyk Kathman. The company increased the number of QuickBooks products from two to 15, giving LPK designers the challenge of taking recognizable brand traits and implementing them into the design, while also clearly communicating each product type and category.
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Kissing an old design goodbye

With a focus on strategically managing the equity that has been established within its Kisses brand chocolates, Hershey’s partnered with LPK to reinvigorate the brand’s packaging.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
One of two horizontal form/fill/seal pouch machines produces the Wyler's Soup Starter packs.
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Pouch with pocket wins for Wyler's

New barrier materials and machine modifications permit unique ‘pouch within a pouch’ as Wyler’s switches from canister to flexible packaging.
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Sizzling graphics

Packaging for the new Jack Daniel’s Grilling Sauce was designed to show consumers that the product can be as good over grilled food as Jack Daniel’s whiskey is over ice.
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
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Quicken capitalizes on brand equity

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.