Front of box
Package Case Study
| February 27, 2013

Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Kraft_MacCheese
Package Case Study
| April 10, 2011

Kraft says 'smile' with updated Macaroni & Cheese

The first package update in more than a decade brings a refreshed visual identity while also supporting the iconic brand’s long-established core equities.
Package Case Study
| August 7, 2010

High Life heightens shelf presence

MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.
Package Case Study
| January 25, 2007

Coors debuts Hispanic Super Bowl packaging

Official beer sponsor of NFL caters to Latino football fans with bilingual Super Bowl packaging.
Old design
Package Case Study
| January 31, 2005

Spirited redesign for Baileys

Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
Package Case Study
| January 31, 2005

Evian bottle reaches new heights

Launched in late 2004 to celebrate the new year, Evian’s 1-L Origine glass bottle is a monolithic ice-like sculpture.
A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
Machine Case Study
| December 31, 2004

Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
Package Case Study
| February 28, 2003

Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
Package Case Study
| August 31, 2002

Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
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Package Case Study
| February 28, 2001

Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.