Front of box
Package Case Study
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Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Kraft_MacCheese
Package Case Study
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Kraft says 'smile' with updated Macaroni & Cheese

The first package update in more than a decade brings a refreshed visual identity while also supporting the iconic brand’s long-established core equities.
Package Case Study
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High Life heightens shelf presence

MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.
Package Case Study
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Coors debuts Hispanic Super Bowl packaging

Official beer sponsor of NFL caters to Latino football fans with bilingual Super Bowl packaging.
Old design
Package Case Study
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Spirited redesign for Baileys

Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
Package Case Study
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Evian bottle reaches new heights

Launched in late 2004 to celebrate the new year, Evian’s 1-L Origine glass bottle is a monolithic ice-like sculpture.
A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
Machine Case Study
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
Package Case Study
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Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
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Package Case Study
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.