In July 2006, FEMSA Cerveza, Mexico City, Mexico, introduced “Soul Citric,” a flavored malt beverage (FMB) with citric extracts, through its “OXXO” convenience store chain. Following that successful launch, the product was rolled into large supermarket chains throughout Mexico in January 2007.
Unilever Foods North America, Englewood Cliffs, NJ, has converted its Hispanic line of Knorr-brand chicken-, beef-, and tomato-flavored granular bouillon products from glass jar packaging to PET jars in four sizes (100g, 225g, 450g and 1-kilo).
Visy Pak Beverage Division of Melbourne, Australia-based Visy Industries produces 1.2 to 2.5 million PET beverage bottles a day (depending on the season) at its Kings Park plant, supplying customers such as Coca-Cola Amatil, Pepsi, and Cadbury-Schweppes.
Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.