When Beech-Nut Nutrition Co. needed packaging for a new line of “steam-cooked mini meals” for toddlers, the challenge was to find a reliable way to handle the product prior to putting the two 6-oz tubs into a paperboard sleeve.
Madison, WI-based Oscar Mayer, a unit of Kraft Foods, has teamed up with Graphic Packaging International, Inc. (www.graphicpkg.com) to launch Oscar Mayer Deli Creations refrigerated, modified atmosphere-packaged sandwiches in GPI QuiltWave™ microwave receptor trays.
Two proprietary technologies distinguish the Kraft Nabisco Entertainment Cracker package, from Graphic Packaging International (www.graphicpkg.com). Z-flute structural reinforcement and Composipac film lamination combine to create a package that provides oxygen and moisture barriers, strength, and scuff resistance, all while delivering point-of-purchase impact.
Early last year, Humpty Dumpty Snack Foods, Inc., Kitchener, Ontario, Canada, deployed new digital color technology from Opaltone (www.opaltone.com) for the printing of its premium snack bag packaging.
Raw Seafoods, Inc., New Bedford, MA, has introduced a line of gourmet-quality frozen seafood entrées in 400-g (single-serve) and 900-g (double-serve) microwaveable “MicroRite” trays supplied by Graphic Packaging International (www.graphicpkg.com).
Last autumn, Tefft Cellars Winery, Yakima, WA, converted bag-in-box wine packaging for its Chardonnay and Cabernet Sauvignon 4-liter wines from conventional corrugated fluted boxes to “Z-Flute” (zero flutes between the walls) paper-based material supplied and converted by Graphic Packaging International.
Building on its sales success with the 12-can Fridge Pack, Milwaukee-based Miller Brewing is now the world’s first brewer offering both 12- and 18-can Fridge Packs for Miller Lite, Miller Genuine Draft and Genuine Draft Lite beers.
Miller Lite and Miller Genuine Draft are the first two beer brands now in the marketplace in the refrigerator-friendly 12-packs called the Fridge Pack (see "Coke canner rolls out ‘fridge-friendly’ pack" in a previous issue of Packaging World).