With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
In June 2008, Sunny Delight Beverage Co., Cincinnati, OH, introduced a new line of nutritious fruit smoothies called FruitSimple in 40-oz, custom-curved PET bottles supplied by Graham Packaging (www.grahampackaging.com).
A convenient, single-serve apple-shaped apple juice container created for S. Martinelli & Co. is a successful attempt at using liquid nitrogen to purge the container headspace and pressurize a hot-fill PET beverage container from Graham Packaging Co. (www.grahampackaging.com). As a result, the panel-less bottle needs neither vacuum panels nor supporting ribs. All product information is embossed on this no-label-look package, heightening shelf presence.
Watsonville, CA-based apple juice processing company S. Martinelli & Co. has partnered with Graham Packaging Co. L.P. (www.grahampackaging.com) to launch a PET plastic version of its 10-oz apple-shaped glass juice bottle.
Heinz Canada, Toronto, Ontario, Canada, introduced in late ’01 a plastic play on the #10 steel can. The custom six-layer plastic version is coextrusion blow-molded by Graham Packaging (www.grahampackaging.com) using polypropylene and an ethylene vinyl alcohol barrier layer.
Minute Maid is in the process of switching from in-mold labels to heat-transfer decoration on all 1-gal high-density polyethylene bottles for its popular Hi-C beverages. According to Ernest Dunlap, manager of packaging at the Houston-based beverage firm, the change aims to reduce unsaleables at retail.
Nestlé Canada’s Nescafé Ice coffee syrup bottle earned the “Chairman’s Choice” award in the 2001 National Canadian packaging competition. Developed in conjunction with Graham Packaging Canada (Burlington, Ontario, Canada), the blow-molded, black opaque high-density polyethylene bottle has turned a lot of heads in grocery dairy aisles since its Canadian national rollout earlier this year. A U. S. introduction is expected at some point in the future.
The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.