Jackson Family Wines, Santa Rosa, CA, has found an inventive way to combine a glass bottle with high-end printing to signal the premium craftsmanship in its Silver Palm Cabernet Sauvignon variety.
New glass bottle packaging for Gentleman Jack Rare Tennessee Whiskey has earned Brown-Forman Corp., Louisville, KY, the overall package design award in the Glass Packaging Institute’s (www.gpi.org) 2007 Clear Choice Awards.
Anheuser-Busch continues to launch innovative beverages into the retail market. This spring, its Peels Beverage Co. introduced Peels, a juice-based beverage with alcohol that’s targeted to women.
Bacardi’s Corzo Tequila bottle won the Overall Package Design award in the 2006 Clear Choice Award competition sponsored by the Glass Packaging Institute.
Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
e.d. Smith’s Seedless Strawberry-Raspberry Spread’s eight-sided glass jar communicates that it is “bursting with big pieces of fruit.” The larger jar mouth invites consumers to spoon out the spread and the cut-and-stack label features appetizing photographs of fruit.
A 750-mL bottle for Ciclon Tequila Spiked Rum from the Bacardi Rum Co. is the Overall Packaging Category winner in the Glass Packaging Institute’s 2003 Clear Choice Awards.
Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.