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Combos
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Mars' COMBOS snacks get refreshed look

New graphics respond to consumer feedback about old-looking packaging, and also aim to improve findability on shelf.
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Sweet! Bee at heart of branding

Deluxe Honeydrop flavored water designed for high-end simplicity.
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OfficeMax paper reams maximize easy opening

OfficeMax adds convenient, tear-strip opening to its branded film-wrapped reams of paper.
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Putting a wrap on shelf life

A new USDA-formulated all-fruit bar achieves impressive shelf life thanks in part to its high-barrier wrapper that was initially developed by the U.S. Department of Agriculture to offer a healthy alternative to traditional military meals.
For its LifePak dietary supplements, Pharmanex worked closely with its film vendor to develop a material with suitable barrier c
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Supplement packs deliver healthy results

Custom structure helps Pharmanex meet multiple needs for its packets of LifePak dietary supplements.
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Flexible packaging and labeling winners

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Beverage shines in metallic label

Though the metallized biaxially oriented polypropylene labels chosen by Energy Brands for its new 32-oz Glacéau Fruitwater cost more than paper versions, J.
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Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.