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Package Case Study
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High-style ice cream cone packaging

This spring, Lucerne, Switzerland-based Emmi Schweiz AG launched a premium line of praline-topped ice creams in crispy almond wafer cones. Creative packaging, developed in conjunction with Huhtamaki (www.huhtamaki.com), was integral to the product introduction.
Machine Case Study
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Barrier pouch stands up to moisture

Süd-Chemie turns from packaging supplier to packager as it uses a stand-up pouch to bring Dri-It moisture absorber to the retail trade.
These aren't your mom's cosmetics: mark. products ring up sales from \"daughters of Avon\" using packaging that's clear and comp
Package Case Study
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Avon makes youthful mark.

Avon calls on creative packaging with a touch of whimsy to drawyouthful-minded consumers to its new 250-item ‘mark.’ line.
Package Case Study
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.
Lava Foods' Chili Chaser salsas use handsome keeper jars screen printed with peppers. Rustic paper labels reinforce the hand-pac
Package Case Study
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Sophisticated handcraftsmanship

Salsa is a passion for Larry Blanton. After winning First Place in a prestigious salsa-tasting competition, he uses creative packaging to help sell it.
Package Case Study
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Creative packaging redesign

A package that elicits the feeling of a restful night’s sleep is now marketed by CNS, Inc., for its Breathe Right Snore Relief throat spray product.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Package Case Study
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More novel packs from Heinz

Few food manufacturers show as firm a belief in the power of packaging as Pittsburgh-based H.J. Heinz Co.
Package Case Study
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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Catering to convenience (sidebar)

Other winners
Package Case Study
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Contoured bottle 'clearly' fits

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.
Package Case Study
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
Machine Case Study
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Robson's assembles a honey of a line (sidebar)

Custom look makes the difference
Package Case Study
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Kraft-y bottle wins accolades

Kraft Food Services, Glenview, IL, was honored in October with the Package of the Year award from the Atlanta-based Assn. of Dressings and Sauces. Kraft’s patented wide-mouth, high-density polyethylene 1-gal jug includes a handle featuring a thumbprint and finger-grip for easy gripping, along with a screw cap and a pouring-friendly design.