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Contemporizing a classic brand, with a 10% sales spike

 It is possible for a flagging iconic brand to become relevant again to consumers.
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Bottle as art grows Mountain Dew's market share

Limited edition aluminum ‘bottlecan’ series expanded from six to 12 labels.
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Aluminum bottle for stimulation beverage excites Fever

In January, Fever Beverage USA introduced 14-oz Fever Original and Fever Low Calorie stimulation beverages in aluminum bottles supplied by distributor Zuckerman Honickman (www.zh-inc.com). CCL Container (www.cclind.com) manufactures the bottles and uses lithography as the decorating process. Silgan (www.silganclosures.com) makes the 38-mm metal screw cap that tops the bottle.
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Aluminum bottle excites Fever

Fever Beverage USA debuts this month in aluminum bottles 14-oz Fever Original and Fever Low Calorie stimulation beverages for men and women.
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Aluminum bottle provides 'pop' on the beach

Miguel Barcelo P. & Co. extends the aluminum bottle in alcoholic beverages to the Dominican Republic with La Benedicta, a hard cider in a 16-oz crown finish bottle.
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Snout gets to the root of problem hair

Unilever Home & Personal Care, Seaquist Perfect Dispensing and Flurer Design were awarded silver for a special dispensing actuator.
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Aluminum bottle reinforces diet aid uniqueness

Diet capsules move to an aluminum bottle to foil counterfeiters and employ two TE features to assure consumers.
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Aesthetic tube packaging

CCL Plastic Packaging recently helped Slatkin & Co., a New York City-based home fragrance marketer, launch its ultra-stylized, personal care products line called Slatkin’s Body Therapy.
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New product not 'Tabu' in aluminum

When Ontario, Canada-based Vincor Intl. began the process of releasing its Tabu Exotic Citrus beverage into the marketplace, it turned to CCL Container to create the signature brushed aluminum, long-neck bottle.
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
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Beverages flow boldly into aluminum bottles

The path to product differentiation for two new beverages is a metallic one.