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Package Case Study
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Starbucks toasts brand extension

Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
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Clear Choice Awards announced by Glass Packaging Institute

Beer: Anheuser World Select Lager Beer; Owens-Illinois Glass Containers, www.o-i.com.
Package Case Study
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.
Package Case Study
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
The system shown here includes a robotic positioner that picks a bundle of 12-count corrugated shippers, orients the bundle, cut
Machine Case Study
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Machinery brings the future to Latrobe

The front end of this glass line for 12-oz Rolling Rock beer is practically an operator-free zone. Laser-guided vehicles replenish packaging materials on demand. See in-plant video
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Package Case Study
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
Package Case Study
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Machine Case Study
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Quintuplets! (sidebar)

Simple but elegant materials