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Package Case Study
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Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
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Package Case Study
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String cheese pouch mimics colorful Crayola pack

A back-to-school promotion pairs string cheese with the Crayola brand, resulting in colorful, crayon box-like packaging for cheese sticks.
The RRP is available in a 12-, 24- (pictured), and 36-count format.
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Kraft RRP for cream cheese yields 800,000-lb paper savings

New RRP for Philadelphia cream cheese bricks enhances ease of display by retailers, as well as consumer shoppability, while significantly reducing packaging materials.
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Kraft cooks up another quick-prep meal kit

Capitalizing on its salad dressing expertise, Kraft creates a kit of bottled sauce and dressing that, when added to chicken and salad, results in a quick, six-serving meal.
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Planters peanuts switches to plastic packaging

A move from glass to plastic jars for Planters Dry Roasted Peanut varieties results in 84% less packaging by weight.
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Clever combo kit extends Kraft cheese's reach

Convenience, taste, and freshness are the key qualities emphasized in packaging for Kraft Food’s new line of Fresh Take meal solutions in six varieties.
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Kraft introduces easy-to-handle flexible pack for foodservice dressings

The new YES Pack from Kraft for its foodservice salad dressing varieties offers a range of convenience and sustainability features, and allows up to 99% of product to be consumed.
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Eat a tiger, save a tiger

Kraft Foods’ Animal Crackers limited edition package gives consumers a cause they can support.
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Krafting a better bottle

Marking its 20th year, the DuPont Awards for Packaging Innovation 2008 include a number of notable achievements in sustainable packaging.
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Christmas coffee packaging

Kraft Foods introduces seasonal coffee in metal tin in Europe.
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Functional jar holds the mayo

Kraft Foods, Glenview, IL, recently introduced a new PET package for its retail branded mayonnaise.
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Kraft adds more nutrition information

Responding to the Food & Drug Administration’s call for clearer nutrition information on smaller packages, Kraft Foods, Northfield, IL, has announced its answer.
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Clear pouch claims to be first

A clear stand-up pouch holding 6.75 oz of flavored water is now reaching store shelves in select eastern U.S. markets. It’s claimed to be among the first clear pouches in a category where opaque metallized films or foil-based laminations dominate (see CapriSun from Kraft Foods and Hi-C Blast from Coke’s Minute Maid Div).
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Bilingual packaging: ¿Qué pasa? (sidebar)

Especially Kraft-ed for Hispanics
Package Case Study
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Kraft's bye-bye to the can-opener?

Kraft Foods has substituted a peelable membrane closure for the conventional steel end on the top of some of its Maxwell House-brand ground coffees.