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Coca-Cola personalizes 800 million bottle labels

The largest personalized brand campaign for Coca-Cola in Europe, Share a Coca-Cola uses variable-data printing to create 800 million custom labels.
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Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.
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Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.
Package Case Study
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SportGuard valve tops Powerade relaunch

Valve dispensing closure is selected by The Coca-Cola Co. when it relaunches Powerade sports drink.
Package Case Study
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Coke's 2-L contour debuts

Coca-Cola pilots 2-L version that's also easier to hold and pour.
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Resealable can energizes Burn

There’s a new option in resealability for beverage containers.
Package Case Study
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Coke sues over carafe package

Coca-Cola Co., maker of the Minute Maid brand of juices, filed suit January 26 against Florida’s Natural, Lake Wales, FL, claiming that company’s 59-oz carafe container infringes on the patented carafe for Minute Maid’s Simply Orange brand (shown here).
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Coca-Cola collector's bottle design

Coca-Cola Brazil recently launched its limited-edition Coca-Cola Light bottle decorated with a full-body shrink film from Sleever Intl.
Package Case Study
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Promo 'can' gives Coke an unexpected summer

July 12 was the last day of Coca-Cola Company’s nearly two-month “Unexpected Summer” sweepstakes promotion in the United States that delivered some unexpected media attention.
Machine Case Study
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Bag-in-box labeling gets the 'final touch'

New print-and-apply labelers have reduced downtime and boosted overall line efficiency at five of Coca-Cola’s syrup plants around the country.
Package Case Study
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Coca-Cola launches aluminum 'bullet' bottle

Coca-Cola introduced last December two 12-oz Powerade noncarbonated products, Psych and Raize, in heavy-walled, brushed-aluminum bottles from Exal.
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.
Machine Case Study
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Coca-Cola endorses new mold-making technology

Soft drink bottler lauds new patented technology for manufacture of plastic molds, both for injection and blow molding.
On the infeed to the palletizer (left), the machine vision camera points downward toward the bundled packs (opposite right). The
Machine Case Study
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A vision for customer satisfaction

Machine vision systems confirm Coca-Cola Femsa’s bottle counts in shrink-wrapped bundles prior to palletizing.
Package Case Study
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Paperboard 12-pack wins award

A new 12-pack paperboard can multipack has won the coveted Structural/Technical Innovation award in the 2001 National Paperboard Packaging Competition, sponsored by the Paper-board Packaging Council (Alexandria, VA). Called the DuoStrap®, the Mead Packaging (Atlanta, GA) carton has already received patents for its integral handle and also for its can roll-out dispensing device.