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Squeezing out sustainability benefits: P&G's powder laundry detergents to be compacted

Starting next year, a number of P&G’s powder laundry detergents will be compacted into smaller cartons for ‘meaningful environmental benefits.’
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Sweet! P&G beauty packs to use sugarcane-derived plastic

Selected packaging for Pantene Pro-V, Cover Girl, and Max Factor brands will use plastic derived from sugarcane that is 100% recyclable.
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P&G wins DuPont gold award

Procter & Gamble, Cincinnati, has earned a Gold Award from DuPont for revisiting its approach to flexible film packaging for the company’s Always feminine line of products.
BEFORE & AFTER. Shown below left is the perforated case that came before the tray-plus-hood format above. On-shelf presentation
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P&G optimizes its shelf-ready packaging

Packaging professionals at P&G’s Schwalbach, Germany, office have greatly improved the shelf-ready secondary packs used for feminine care products.
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Gillette shaves material from razor packs

P&G company changes from traditional clamshells to a tear-resistant combination structure.
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Dawn's dual-product package differentiates brand

Packagers unwilling to invest in innovative, smart packaging will be the ones whose products are left on the shelf, advises smart packaging consultant Dr. Paul Butler.
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A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?
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Fabric care bottle conjures cosmetics appeal

The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers" from Cincinnati-based Procter & Gamble.
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Downy bottle conjures cosmetic appeal

P&G uses richly designed bottles for new, perfume-scented ‘fabric enhancers.’
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P&G gains throughput plus cost savings

A recent switch from pallet wrapping to application of a stretch hood lets P&G cut costs while eliminating a bottleneck in its paper tissue packaging operation.
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Decorated caps pass P&G's speed-to-market test

Speed to market was a critical factor in producing the shrink-sleeve labels that decorate caps on two varieties of Tide with Febreze Freshness.
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
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Cap turns billboard in P&G cross promotion

P&G opens up a new area of the package for graphics and branding information.
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P&G extends branding to cap, meeting tight launch timetable (sidebar)

Decorated caps pass P&G’s timeline test
A decorated cap provides additional marketing impact 
in the store. The shrink-sleeve label is robust enough 
to withstand the r
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P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
Package Case Study
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P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.
Package Case Study
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Decorated caps pass P&G's timeline test

Speed to market was a critical factor in producing shrink-sleeve labels that decorate bottle caps on two varieties of Tide with Febreze Freshness.
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P&G gains new on-site bottle supplier

In late June, Graham Packaging purchased from another bottle producer the assets of a PET container manufacturing operation located on-site at Procter & Gamble’s 110ꯠ-sq’ facility in Kansas City, KS.
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It's all gravy for new IAMS line

Cincinnati, OH-based Procter & Gamble has created a new pet food category with the introduction of IAMS HomeStyle Gravy for Dogs. Designed to be served with dry dog foods, the gravies add flavor and a moist texture.
Package Case Study
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P&G gets a handle on fabric softener packs

Last summer, when Procter & Gamble began to sell its premium Downy Simple Pleasures liquid fabric softener to club stores, it made a decision to market twin packs of its 52-oz retail bottles rather than create a larger container size.
Package Case Study
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Holistic design

Libby Perszyk Kathman (LPK), in partnership with Procter & Gamble’s Bounty brand, created a holistic branding program for a new mid-tier Bounty Paper Towel brand called Bounty Basic.
Shown at left is P&G's Gross Gerau tube filler during a break. A robot inserts tubes 20 at a time into pockets in the portion of
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Technology opens a door at P&G

By hitching its wagon to that increasingly bright star called servo technology, P&G gains flexibility, increased capacity, and better utilization of equipment assets.
Package Case Study
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P&G brews Home Café system

Consumers of Procter & Gamble’s well-known Folgers and Millstone coffees will soon be able to purchase single-cup varieties in tapered bags that stand on their flat bottoms.
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Film-laminated cartons deliver for P&G (sidebar)

Adhesive vital to converters
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Film-laminated cartons deliver for P&G

Procter & Gamble improves moisture barrier in its dry detergent cartons by shifting from a lacquer coating to film/paperboard lamination.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
Depending on the jar diameter, the robot selects one of six end-of-arm tool heads to pick up as many as 16 jars at once as they
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Robot reaches jar line in Puerto Rico

Automated system saves labor costs at Alcan Packaging by conveying skin-care jars from four molding machines to a four-axis robot that deftly palletizes them.
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
Machine Case Study
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
Sundor's Anaheim, CA, plant's labor-saving move to automated hot melt distribution will yield a payback of just more than one ye
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Sunny Delight solves a sticky situation

An automatic hot melt distribution system for five glue units at P&G saves labor costs and improves performance.
The one-piece book-style carton's fifth panel unfolds (left and opposite) to reveal the information-laden copy, which was an alt
Package Case Study
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Crest 'books' info-paneled carton

In a novel approach, a carton’s informational fold-out fifth panel enlightens users about the benefits of Crest Whitestrips.
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
This pick-and-place robot uses vacuum pick-up cups to transfer filled cups from the filling/lidding system to the case packer.
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Proficiently packed Pringles

Weighing just 8 g and resting on two ‘feet’ instead of a flat bottom, P&G’s single-serve Pringles package is automatically filled and case-packed on custom-built gear.
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Frito-Lay bottles snacks ?to go?

While flexible packages have dominated grocers’ snack food aisles in recent years, two major snack producers have introduced new products in rigid containers in the past few months.
Package Case Study
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P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.
Package Case Study
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P&G unwraps bioplastic for commercialization

Cincinnati,OH-based Procter & Gamble has licensed PHBH (poly 3-hydroxybutyrate-co-3-hydroxyhexanoate), a biodegradable polymer, to plastics manufacturer Kaneka Corp., Osaka, Japan.
Package Case Study
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P&G tests Pringles portion pack

Procter & Gamble is test marketing Smart Stacks, a 0.81-oz portion pack of its Pringles-brand potato crisps, in a thermoformed polypropylene cup whose bottom is shaped like the curvy snack.