Stunning graphics provide irresistible shelf presence.
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Sleeves make big noise for small pack

High-impact shrink sleeves are helping to maximize on-shelf presence in the UK for packs of the innovative Robinsons Squash’d super-concentrated squash drink.
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The one-way valve has a tri-layer construction. As CO2 released by the packaged coffee beans builds up, the gas enters and then escapes through the valve’s top baffle layer. The valve then automatically reseals to prevent oxygen from entering the bag.
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Flexible valve application speeds coffee packaging

Mother Parkers Tea and Coffee streamlined—and sped up—its packaging process with pre-oiled, flexible valves that maintain freshness, letting CO2 out of the bag without letting oxygen in.
Os_Cal
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Less packaging, more impact for GSK's Os-Cal brand

GlaxoSmithKline revamps its calcium supplement packaging, resulting in a smaller footprint and a bigger shelf presence.
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Under pressure

Coming up with a container that appeals to consumers, fits retailers’ shelving schemes, and withstands internal pressure as high as 60 psi is no easy task.
Gro-Tec's new pressure tank for Wal-Mart's Eliminator Grass and Weed Killer combines the features of a pump sprayer and a handy
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Pressuring the competition

Gro-Tec’s Eliminator herbicide comes in a unique pressure tank applicator that’s now being used for other products, too.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
Package Case Study
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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.
Package Case Study
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Label does the twist for Jim Beam Brands

To give its traditional packaging a new twist, Jim Beam Brands began marketing its DeKuyper Pucker Schnapps in glass bottles decorated with CCL Label’s (Rosemont, IL) Spinformation® label in March.
Package Case Study
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Positively different battery packaging (sidebar)

A tubular Leap