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Souped-up bottle design drives interest in new Armor All product

In preparing the launch of its all-in-one Armor All Premium Wash & Wax + Protect auto care product, Armoured AutoGroup of Danbury, CT, sought a distinctive package design that would stand out in the crowded car care category.
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Package Case Study
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New dishwasher rinse bottle saves the day

With a structure likened to a superhero silhouette, a new bottle for LemiShine Rinse dishwater detergent additive brings double-digit sales growth to the brand.
Package Case Study
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Brightly colored, heart-shaped bottles hold scented sunscreen

Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.
Package Case Study
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Custom 'squeeze & measure' closure accurately doses floor cleaner

A fitment-free closure with a built-in squeeze-activated dispenser makes measuring 1-oz doses of concentrated cleaning solution accurate and mess-free.
Package Case Study
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Iconic honey bear bottle takes sassy turn with honey badger shape

With funds from Kickstarter, three friends develop a bold BBQ sauce packaged in a custom a honey badger-shaped bottle that overcomes a number of production challenges.
The new spherical logo depicts silhouettes of dynamic human forms against a background in shades of blue—reflecting USANA’s wish to prolong life, unify mankind, and fight global hunger. The logo is also printed with a glossy finish on the secondary packaging.
Package Case Study
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Debossed custom closure depicts 'one world'

USANA Health Sciences’ rebranding effort includes the design and manufacture of a custom container closure debossed with the company’s new ‘one world’ logo.
Package Case Study
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Shower cleaner has built-in remote spray trigger

New Zealand company debuts a once-a-week shower cleaner with a trigger sprayer ‘holstered’ in the bottle body and a snap-in connector that eliminates cap removal.
Package Case Study
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Custom container brings IHOP experience home

Launch of IHOP at Home syrups requires custom-molded container that presents significant manufacturing challenges in order to replicate the restaurant experience.
Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
Package Case Study
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Olive oil features five-star-worthy bottle design

A foodie-focused olive oil infusion uses upscale packaging, including antique green bottle, to convey premium position.
Package Case Study
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With restage, brand's distribution widens

How can a regional brand of honey spread gain national distribution?
Newly designed shaker-style PET cocktail-mix containers respond well to consumer demand for convenience.
Package Case Study
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PET bottles shake up cocktail-mix market

Unique packaging hits bull’s-eye for Target stores’ liquor departments.
Package Case Study
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Commemorative design revs up motor oil packaging

When motor sports vehicle manufacturer Polaris Industries, Inc., Medina, MN, and its motor oil manufacturer and packager Lubrication Technologies, Inc.
Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
Package Case Study
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.
Package Case Study
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Crayola extends brand equity to foaming hand soap

A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.