Package Case Study
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Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
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Package Case Study
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Shapely new Domino Sugar bottle is a first

Domino Foods introduces a ‘table-worthy’ bottle, with a graceful, carafe-like shape and easy-dispense closure for two varieties of its Domino Sugar and C&H Sugar brands.
Package Case Study
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
Package Case Study
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Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
Package Case Study
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Passion drives packaging for new Latin liquor brand

The SX brand, which stands for “Sensual” and “eXotic,” includes three varieties.
Package Case Study
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Cost-efficiency drives Suave redesign

This is a sidebar to the story "Wal-Mart speaks on the packaging scorecard" which appears in the February 2008 issue of Packaging World Magazine. .
Package Case Study
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Embossed bottles keep Pepsi young

“Manifesting brand essence through packaging is powerful at retail,” declares Ron Pence, Pepsi senior marketing manager for packaging innovation. The Pepsi brand reflects youth and vitality, and those virtues shine through on its new 20-oz bottle for the U.S. market.
Machine Case Study
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Unilever's 360º of success

Cost savings are commonly associated with a compromise to consumers. But Suave’s package redesign shows that a brand can have it all through integrated planning.
Machine Case Study
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New structural design increases Gatorade sales up to 50%

Pepsico has achieved sales growth of 35% to 50% in some countries for its Gatorade brand with a new global line of branded structural bottles.
Package Case Study
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.