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Upbeat protein drink label encourages bottle recycling

The Good Whey Company selects a premium-finish label material for its new protein dairy drink that provides shelf impact and facilitates bottle recycling.
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Package Case Study
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Clear shrink-label lends shelf appeal to new rum drink

Pernod Ricard departs from the established label graphics for its Malibu family, launching a liqueur with see-through sleeve label with red and silver decoration.
Jawbone
Package Case Study
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Personal technology headset gets sustainable package redesign

Medical syringe packaging provides inspiration for Bluetooth headset redesign that uses 68% less plastic than original packaging.
Package Case Study
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Shrink labels deliver flexibility for small-batch vodkas

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.
Package Case Study
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Artegraft switches to copolyester for vascular graft tubes

Company transitions from cylindrical glass culture tubes for its collagen vascular grafts to a copolyester-based tube with a flat side, helping to prevent breakage and save money.
Package Case Study
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New plant food package reduces product returns

Retailers were returning a percentage of EnviroSafe Lab’s Dynamite Plant Food unsold because the product’s tubular containers cracked during distribution or became weathered over time when exposed to rain and the sun’s heat on the shelves outside of lawn-and- garden centers.
Package Case Study
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'Glass' polymer selected for shower gel

YSL Beauté, the Paris-based cosmetics brand now owned by Gucci, selected a copolyester, Glass Polymer, from Eastman Chemical for the package for its Alexander McQueen Kingdom shower gel.
Package Case Study
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'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.
Package Case Study
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Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
Package Case Study
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Cap combines clarity and barrier

Special ingredients give Eleganzza lipstick extended-wear properties. Only a cap molded of the right copolyester can protect those ingredients yet still allow lipstick colors to shine through.
Package Case Study
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Wine bottles go 'green' for Europe

Citing European preference for “green” packaging, and to satisfy local regulatory prohibitions, Canandaigua Brands, Fairport, NY, has switched wine capsules on bottles it ships to Europe.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
Package Case Study
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
Package Case Study
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Positively different battery packaging (sidebar)

A tubular Leap