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Video | February 18, 2010

OFF THE SHELF: Dannon containers are evolving

In this episode of Off The Shelf Video, Packaging World Editor Pat Reynolds takes a look at how the single-serve yogurt containers sold by Dannon are undergoing some intriguing changes.

By Pat Reynolds

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Companies in this article:

PACKAGER:

»Dannon

Comments(1)

Comments

Spoonability

Permalink Submitted by Tom G (not verified) on Fri, 08/03/2012 - 16:27

The new containers don't provide an elegant eating experience. The bottom of the cup has egg crating recesses that don't allow complete mixing. You can't get all of the yogurt out of the cup, so annoyance is added to an industrial dumpster diving experience. I miss the old round waxed paper containers, and glass might be a sustainable option, too. Dannon, next time please consider the user experience and product presentation. YOUR TARGET MARKET ISN'T PACKAGING ENGINEERS.

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