Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Bob Sperber's picture
Video |

Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
FILED IN:  Applications  > Beverage  > Beer


For this episode, our Guest Critics picked three craft beers to illustrate varying approaches to successful package design. Leffe Belgian Ales uses a classic shouldered bottle, gold labeling and old-world graphics to reflect their historic Abbey roots. Viru beer disrupts category cues with a highly sculpted and hyper-minimal neck label, while Sixpoint Craft Ales joins a a new breed of high-end brews using aluminum cans, and dives deeply into hipsterish graphics with extreme attention to detail. 

Done watching? Join the community... scroll down and add your two cents in the comments thread below.
Special thanks to our Guest Critics Rob Wallace of Wallace Church, David Padula, p design Lab and returning panelist Lisa Baer, Baer Design Group, who first suggested we cover this topic. 
EXTRAS: Watch bonus footage of Rob Wallace on Viru Beer ... and read his feature story, How to disrupt with beer to see how Viru informed his firm's own design.


Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.