Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Video |

Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
Print Reprint
FILED IN:  Applications  > Beverage  > Spirits
     

For our inaugural episode, three Guest Critics picked three very different bottles from the liquor aisle, each with a unique personality: Absolut vodka, Oronoco Rum and premixed Skinny Girl Margarita. Each package earned lots of praise and a bit of scrutiny. Watch, listen, learn. Then decide if you agree or disagree, and join the conversation in the comment thread below.

Special thanks to our Guest Critics Melinda Wooten of KW Strategems, Lisa Baer of Baer Design Group and Philip Hague of Webb deVlam.


Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

Comments(3)

Comments

... what the design and brand teams of these three products would have to say about the critiques offered here.

Interesting stuff - Oronoco harnesses a truly unique pack feature in its leather engraved 'label' that is more akin to an ancient parchment. You can almost imagine it being used to explore the Amazon or Inca trails in centuries past. As global pack design researchers we're always interested in new and innovative packs - check us out at www.bigpicture.co.uk

A trade mark of great packaging is the ability to marry external packaging with product display. I believe the Absolut bottle's simplistic approach to accomplishing that union is evident with the use of a clear bottle, to showcase the product, and the signature bold blue label, that visually allows the packaging to become one with the beverage from every direction...www.landsberg.com

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.