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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
FILED IN:  Applications  > Beverage  > Spirits

For our inaugural episode, three Guest Critics picked three very different bottles from the liquor aisle, each with a unique personality: Absolut vodka, Oronoco Rum and premixed Skinny Girl Margarita. Each package earned lots of praise and a bit of scrutiny. Watch, listen, learn. Then decide if you agree or disagree, and join the conversation in the comment thread below.

Special thanks to our Guest Critics Melinda Wooten of KW Strategems, Lisa Baer of Baer Design Group and Philip Hague of Webb deVlam.

Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

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