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Article | March 31, 2014
Sleeves make big noise for small pack
High-impact shrink sleeves are helping to maximize on-shelf presence in the UK for packs of the innovative Robinsons Squash’d super-concentrated squash drink.
Designed for on the go, in the office, or at home, the compact 7cm high bottle of Robinsons Squash’d contains 66 mL of liquid and can be held in the palm of a hand. But it’s capable of making the same amount of squash as a standard 1-L bottle. The pack can be carried in a pocket or handbag and squeezed to add the squash to a glass or bottle to make a drink. If features a valve and flip-top cap to avoid spills.
Supplied by CCL Decorative Sleeves the PET shrink sleeve provides all-over coverage to maximise attention for the compact bottle shape. The sleeve also covers the cap to ensure effective tamper evidence. It’s UV flexo printed in nine colors with a black background that features illustrations of the three fruit flavours currently available – summer fruits, apple & blackcurrant, and orange & peach.
CCL Decorative Sleeves provided full technical support to the project to ensure the sleeve fits tightly around the contours of the distinctively-shaped bottle.
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