- Contract Packaging
- Leaders in Packaging
Article | August 1, 2013
Videos: Coca-Cola and WWF expand partnership; set new environmental goals
Collaboration moves beyond the protection of freshwater conservation to the protection of natural resources, with ambitious targets through 2020.
The Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola system's sustainability stewardship with the announcement of bold new global environmental goals and an expanded global partnership. These goals, which complement other Coca-Cola well-being and community commitments, focus on sustainable management of water, energy, and packaging use as well as sustainable sourcing of agricultural ingredients through 2020.
Building on the initial successes of their nearly decade-long partnership, Coca-Cola and WWF have agreed to extend their efforts by meeting ambitious new conservation and performance targets, promoting the integration of nature's value into decision-making processes and convening influential partners to help solve shared global environmental challenges.
"At Coca-Cola, we are deeply committed to working with partners to address our collective environmental challenges and responsibly manage the planet's resources," says Muhtar Kent, Chairman and CEO, The Coca-Cola Company. "As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities, and nature. Working with WWF will continue to challenge our company to advance our sustainability programs, and WWF's expertise will be instrumental in reaching our environmental performance goals, some of which they help us set."
Related Sponsored Content
"We are witnessing unprecedented demands on natural resources around the world. Continuing with business as usual puts everything at risk, including the viability of business," says Carter Roberts, President and CEO, World Wildlife Fund. "These problems can only be solved by working together, and our work with Coca-Cola has proven that collaboration can amplify and accelerate the impact we need."
Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new 2020 environmental sustainability goals for the Coca-Cola system, which comprises the company and its nearly 300 bottling partners in more than 200 countries. These goals include:
• Improve water efficiency by 25%. Coca-Cola will improve its water use efficiency per liter of product produced through operational advancements throughout the Coca-Cola system. This target complements the 21.4% improvement in water use efficiency achieved from 2004 through 2012.
• Help ensure healthy, resilient freshwater systems. Coca-Cola and WWF will expand their joint conservation efforts to 11 key regions across five continents, including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze, and Zambezi; the catchments of the Great Barrier Reef and Mesoamerican Reef; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.
• Reduce CO2 emissions embedded in “the drink in your hand” by 25%. Coca-Cola will work to reduce the greenhouse gas emissions across its entire value chain, making comprehensive carbon footprint reductions across its manufacturing processes, packaging formats, delivery fleet, refrigeration equipment, and ingredient sourcing.
• Responsibly source material for PlantBottle™ packaging. Coca-Cola will work with WWF to assess the environmental and social performance of plant-based materials for potential use in its PlantBottle packaging. This will enable the company to meet its goal to use up to 30% plant-based material for all its PET plastic bottles by 2020. • Sustainably source key agricultural ingredients. Coca-Cola will work to sustainably source its key ingredients, including sugarcane, sugar beet, corn, tea, coffee, palm oil, soy, pulp and paper fiber, and orange. Coca-Cola also has established Sustainable Agriculture Guiding Principles and will work with WWF to implement the guidelines throughout the Coca-Cola system for these commodities.
In addition, Coca-Cola is also working to sustainably source lemon, grape, apple, and mango. In addition to the goals jointly developed and announced with WWF, Coca-Cola has reaffirmed its water replenishment goal and evolved its package recovery goal through 2020 to include:
• Replenish 100% of water used. Coca-Cola will return treated water from its manufacturing processes back to the environment at a level that supports aquatic life, and replenish the water used in its finished beverage products through continuing its community water projects with partners in more than 100 countries. To date, Coca-Cola's replenishment work has balanced an estimated 52% of product volume through 468 projects.
• Reach a 75% recovery rate of bottles and cans in developed markets. Coca-Cola will work with the beverage industry and local organizations to establish baseline information and work to increase recovery and recycling in developing markets. The company will continue to reduce the amount of material and energy used in its packaging as well as continue to use both recycled and renewable content.
Pictures and video courtesy of The Coca-Cola Company
E-BOOK SPECIAL REPORT
The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!