More than half the consumer packaged goods (CPG) companies responding to an exclusive Packaging World/Contract Packaging (PW/CP) survey say growth in private-label products provides opportunities for their companies—a stark change from recent years when national brands generally regarded private-label growth as a competitive threat.
Don't view the current economic slump merely as a window to build short-term sales, but rather strive to change consumer behavior and build shopper loyalty by understanding your customers and their needs over the longer term.
Wynn Wiksell of General Mills would say that the packaging supply chain can play a key role in reducing food safety issues. Wiksell outlined his views at the November 17 Chicago Chapter meeting of IoPP, where a merger between IoPP and FSAP was announced.
Listen as Dan Brosseau, vice president sales and marketing, The Visual Pak Companies, discusses the evolution of private-label brands going forward. Brosseau discusses the implications for contract packaging, including the challenges in simplifying complexity with multiple packaging formats.