Venue

Chips
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Fresh research: Shoppers continue to give thumbs-up to private-label

Many consumers don’t see any improvement in the economy as it pertains to their household budget. For national brands, the call-to-action is a focus on value and brand experiences.
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42 Best Package Designs: 2014 edition
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Kellogg's bundles clubstore cartons in film

 
Shelf_Impact_workshops
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Registration open for Shelf Impact!'s 2010 Package Design Workshops

Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever.
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Analyst: National brands need to focus on experiences

Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
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Some retailers experiment with reducing national-brand selection

Though some axed products have been restored, it’s clear that in the new world of retailing, national brands will have to earn their place as sales-generators.
OFF THE SHELF: Costco's treasure hunt strategy strikes again
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OFF THE SHELF: Costco's treasure hunt strategy strikes again

Packaging World Editor Pat Reynolds went shopping at his local Costco with one or two things on his list. But a few items not on his list were not to be denied.
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First crack in private label's gains?

Wall Street Journal on-line reports CPGs are winning back some of the sales lost to private brands during recession.
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BrandSpark's Canadian shopper study reinforces what we know about 2010 consumer behavior

Healthier options, more private label, and a growing suspicion of “green” claims…our neighbors to the north are not that different after all!
Pack_Expo_Intl.
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Thought leaders deliver packaging insights

At a first-of-its-kind Pack Expo Thought Leaders Dinner, supplier panelists discuss economic factors, food safety, sustainability, and private-label growth.
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Your national brand's biggest survival threat? It could be your retailer

Retailers, looking to boost sales in hard economic times, are squeezing national brands and giving their own products more shelf play, often at lower prices.
OFF THE SHELF: Kellogg's bundles cartons in film
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OFF THE SHELF: Kellogg's bundles cartons in film

A recent stroll down the aisles of a Costco store brought Senior Editor Anne Marie Mohan face to face with a three-pack of cereal cartons unitized in lightweight film rather than paperboard.
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P&G, Kroger show how complex the CPG company-retailer relationship is becoming

Though the two companies clearly need each other to succeed, recent developments also illustrate that the competition between them is keen.
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Store-brand package redesigns provide cue for national brands

Some consumers are beginning to spend again. Now may be the time to rethink design to give your product strong meaning. Some private-label brands already have begun.
Sterling Anthony, CPP
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Meeting the challenge of mold on wood pallets

It's not an appealing topic, but it has grabbed recent headlines.
Yosemite_wine
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C-stores are going upscale with own wines

These small marts are introducing selections that make the stores a destination, and are gaining popularity among household incomes of up to $75,000.
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One-touch handling

 
PRIVATE BRAND. A&P's Via Roma brand is as good as it gets when it comes to creating a private brand. The package designers were
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Private-label packaging-- a 'flight to value'

It’s not just the recession that’s causing the current spike in private-label sales. Retailers are growing increasingly sophisticated about positioning own-brand items.
COMPACT KISSES. A retail-ready secondary pack for Hershey's bagged Kisses products makes an attractive shelf display, while mini
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Packaging is key to club-store success

The unique environment of the wholesale club store demands that packaging be retail-ready, eye-catching, innovative, and environmentally friendly to secure product sales.

 

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